Successful Internet Marketing – You Must Have Web Hosting

What is a Web Host?

According to Wikipedia, a web host is “a type of Internet hosting service that allows individuals and organizations to make their own website accessible via the World Wide Web.” Web host services run the gamut from small, local companies who serve only a few clients, to large, multi-national companies who serve millions of clients. Regardless of their size, all hosting companies have one thing in common: They all provide you with space on the hard drives of their web servers where you upload your website’s files.

Free or Paid Hosting?

This debate rages on in the Internet marketing community. On the one hand you have those who advocate spending as little money upfront as possible until your business actually begins to make money online. This is the approach I recommend. On the other hand there are those who say you “get what you pay for” and free hosting is unreliable. I beg to differ. There are several very reliable free web hosting companies that have excellent uptime records. I use and recommend 000WebHost.com; their free hosting package boasts 99% uptime and they have all of the features that are necessary to set up a successful Internet marketing website or blog.

What Features Do I Need?

This is the question I am asked most frequently by newbie Internet marketers. My answer: It depends. If all you are going to do with your Internet marketing website is set up a few informational pages and a contact page, then you don’t much at all–any free web host will do. If you plan to set up a blog, multiple sales pages, newsletters, etc., you are going to need a full-featured hosting package. At minimum, you will need a package that includes plenty of storage space for your website files and graphics, sufficient data transfer volume to keep up with your traffic, and one or more email accounts.

For hosting your own blogging platform such as WordPress or Drupal, you will need PHP scripting language and MySQL database support. Also, many of the useful software tools and scripts that many Internet marketers use require PHP and MySQL to function. Most web hosts, including the one mentioned above, support this, so you shouldn’t have any problem in that department.

Finally, you will need to have access to your host’s server. All web hosts offer some type of graphic interface into your web space so you can configure and maintain your site, the most popular being cPanel. CPanel hosting is the de facto standard for most hosting services these days and there is plenty of information and training available free on the web.

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Out of Home Advertising Spotlight – Truckside Advertising

Truckside advertising campaigns are used to broaden the reach of a national, regional or local campaign. They add variety, frequency and value to a broadcast campaign or can stand alone as very efficient campaigns.

For those trying to "go green," truckside advertising is a great, though often overlooked, alternative to mobile billboards. Truckside ads are posted on working trucks that will be out regardless, while mobile billboards are on trucks that operate solely for advertising purposes.

Benefits of the Medium –

Truckside advertising can be used as a broad branding medium or as a target-specific medium (such as retail trading zone areas). If advertisers want to add a bit more to their truckside campaign, event promotional options can make great additions.

Truckside advertising is not bound to any demographic market or geographic location, so the reach is endless. This mobility allows for coverage where other types of OOH may not be available.

Truckside also provides the option of a national mass reach campaign, known as "Over the Road". This flexibility in campaign execution makes truckside advertising appealing to both large national companies and smaller companies alike.

Many national advertisers learned on the concept years ago when trying to get their brands in front of consumers in a timely, efficient manner. Truckside easily accomplishes that task because of mobility – an advertiser's message can travel from New York to Los Angeles on one media vehicle. Plus, posting full-color graphics to trailers allows for greater impact.

How It is Purchased –

* An advertiser can buy General Market GRP showing levels.

* An advertiser can purchase dedicated routes to reach specific demographic targets or geographic areas. These smaller routers make it an efficient medium for local and regional companies.

* "Over the Road" advertising can be used as a mass medium to reach markets across the US by purchasing a campaign along Interstate routes. It can also be used for regional coverage.

Markets Available –

Market availability is unlimited. About 95% of the US population can be reached using truckside advertising .

How it is Measured & New Technology –

Tracking systems (such as GPS) have been available for a number of years. However, new companies have emerged that measure audience circulation, impressions during a certain period, and other types of campaign auditing. Some fleet media companies offer online Internet systems allowing advertisers to pinpoint the location of their mobile fleet ads in real time. Some services can also provide data that can be interfaced with other databases to produce demographics by route, fleet or time of day.

SAMI (Satellite Automated Media Information) web-based technology, for instance, addresses the needs of agencies and advertisers by providing credibility through audience measurement and tracking. It allows advertisers to schedule, track, sell and audit their truckside advertising campaigns. Proof-of-performance reporting is available next day, including maps and digital photos. One company currently offering SAMI technology is Moving Images Media, with truckside advertising available everywhere in the US

Work and Study

The relationship between work and study should not be underestimated.

It is important that youngsters in general, and teenagers in particular, get real life experience of what it takes to succeed in the ‘real world’, what it takes to make money, and how hard dad or mum have to work to earn those extra few cents.

Recently a dad talked about the problems of getting his son to study; the family is wealthy and the son saw little need to make any effort to revise, do well in his forthcoming exams, and move onto a university and undergraduate subject with prospects of a rewarding career.

He saw his parents, particularly mum, as a ‘soft touch’.

The harder the concerned parents tried, the more obstinate the son became; the inverse law of proportionality seemed to be at work, or perhaps the law of diminishing returns. Necessity was definitely not the mother of invention!

‘Man he is a Lazy B…!’ complained the father.

At school, the youngster seemed to have learnt a lot about his ‘rights’ – but little about responsibility.

He didn’t realise that ‘rights’ and ‘responsibilities’ are the same bedfellows – they both start with the letter ‘r’!

The current situation was inevitable…

Things changed, however, after our recommendation that the son spend time working in the kitchens of one his father’s famous restaurants over the summer holidays (well, what else did he expect given his parents’ gentler efforts?).

Washing plates to earn his pocket-money was no fun; it didn’t take long before the grades started to improve.

Study was clearly a better option than washing plates in the kitchen.

Take Warren Buffet, one of the richest men in the world.

Warren has a wise head on his shoulders and drives the same old car and lives in the same old house as he did at the start of his career; his common sense has to be respected since his actions reflect his words.

He can afford to live in mansions, drive better cars but through his example has made clear that he intends to give most of his wealth to charity.

Warren believes that his children must learn to earn a living, make their own way in the real world.

The last thing he wants is to ‘handicap’ his progeny by handing over his billions.

Some of the smartest students at The University of Oxford in The Business Management School often spent their summer holidays waiting at tables before they got First Class Honours.

They are now CEOs of major companies, earning a very healthy living.

Consider another example from the world of tennis, the William sisters where Venus and Serena dominated the women’s game for many years.

Their early history is one of being introduced to the ‘Bronx’ by their dad where gang bullets were not uncommon whilst they trained.

The William sisters soon realized that working for success in tennis was a better option than living in ghettos.

Where cajoling fails, direct experience often succeeds.

If you want your children to study more effectively, let them work for it!

Cross Pens Make Outstanding Gifts

If you need a special gift for a special occasion, birthday, graduation or special holiday gift; consider the gift of a Cross Pen.

It can be hard to find a good gift for a graduate. A Cross Pen will make an outstanding gift for the graduate that is just going forth into the professional world. First impressions are everything on job interviews and when networking. Having a really nice pen to take down important names, numbers or notes just looks more professional than a leaking, blotting cheap pen.

You can further personalize your gift of a Cross Pen by having it engraved. People tend to keep specially engraved gifts for years upon years. Cross pens can be refilled and used again and again so the engraved gift you give will be useful forever to your pen recipient.

If you need a special gift for your Dad for Father’s Day, consider a Cross Pen with a special message. If your father has retired, the pen will still come in useful for jotting down notes, signing necessary documents and even just writing checks to pay the bills. Choose a humorous saying that means something between you, a simple “I Love You” or his initials will all make great engravings for the pen.

Along with an engraved Cross Pen, you can make the gift complete with either a personalized portfolio to hold appointments (written with a Cross Pen of course); and add in a leather Cross Pen holder for the person that travels or is on the go. The holder fits right into a carry on bag, suit pocket or purse and keeps their Cross Pen neatly tucked away until it is needed.

Cross Pens are constructed to be high quality, non-leaking and always deliver a clean line. This attention to detail in their design has made Cross Pens one of the most recognized names for fine writing instruments around the globe. An engraved pen is an outstanding gift for your groomsmen or bridesmaids. You can have the special date you all celebrated together engraved on the pen and give each of your wedding attendants a special pen as a memento of their participation in your special day.

If you’ve been searching for a good gift and you want to get a special someone a gift that they can use for years to come, consider a personalized Cross Pen that lets them know that they are special to you and they are often in your thoughts, even when they don’t see you face to face.