Work and Study

The relationship between work and study should not be underestimated.

It is important that youngsters in general, and teenagers in particular, get real life experience of what it takes to succeed in the ‘real world’, what it takes to make money, and how hard dad or mum have to work to earn those extra few cents.

Recently a dad talked about the problems of getting his son to study; the family is wealthy and the son saw little need to make any effort to revise, do well in his forthcoming exams, and move onto a university and undergraduate subject with prospects of a rewarding career.

He saw his parents, particularly mum, as a ‘soft touch’.

The harder the concerned parents tried, the more obstinate the son became; the inverse law of proportionality seemed to be at work, or perhaps the law of diminishing returns. Necessity was definitely not the mother of invention!

‘Man he is a Lazy B…!’ complained the father.

At school, the youngster seemed to have learnt a lot about his ‘rights’ – but little about responsibility.

He didn’t realise that ‘rights’ and ‘responsibilities’ are the same bedfellows – they both start with the letter ‘r’!

The current situation was inevitable…

Things changed, however, after our recommendation that the son spend time working in the kitchens of one his father’s famous restaurants over the summer holidays (well, what else did he expect given his parents’ gentler efforts?).

Washing plates to earn his pocket-money was no fun; it didn’t take long before the grades started to improve.

Study was clearly a better option than washing plates in the kitchen.

Take Warren Buffet, one of the richest men in the world.

Warren has a wise head on his shoulders and drives the same old car and lives in the same old house as he did at the start of his career; his common sense has to be respected since his actions reflect his words.

He can afford to live in mansions, drive better cars but through his example has made clear that he intends to give most of his wealth to charity.

Warren believes that his children must learn to earn a living, make their own way in the real world.

The last thing he wants is to ‘handicap’ his progeny by handing over his billions.

Some of the smartest students at The University of Oxford in The Business Management School often spent their summer holidays waiting at tables before they got First Class Honours.

They are now CEOs of major companies, earning a very healthy living.

Consider another example from the world of tennis, the William sisters where Venus and Serena dominated the women’s game for many years.

Their early history is one of being introduced to the ‘Bronx’ by their dad where gang bullets were not uncommon whilst they trained.

The William sisters soon realized that working for success in tennis was a better option than living in ghettos.

Where cajoling fails, direct experience often succeeds.

If you want your children to study more effectively, let them work for it!

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Cross Pens Make Outstanding Gifts

If you need a special gift for a special occasion, birthday, graduation or special holiday gift; consider the gift of a Cross Pen.

It can be hard to find a good gift for a graduate. A Cross Pen will make an outstanding gift for the graduate that is just going forth into the professional world. First impressions are everything on job interviews and when networking. Having a really nice pen to take down important names, numbers or notes just looks more professional than a leaking, blotting cheap pen.

You can further personalize your gift of a Cross Pen by having it engraved. People tend to keep specially engraved gifts for years upon years. Cross pens can be refilled and used again and again so the engraved gift you give will be useful forever to your pen recipient.

If you need a special gift for your Dad for Father’s Day, consider a Cross Pen with a special message. If your father has retired, the pen will still come in useful for jotting down notes, signing necessary documents and even just writing checks to pay the bills. Choose a humorous saying that means something between you, a simple “I Love You” or his initials will all make great engravings for the pen.

Along with an engraved Cross Pen, you can make the gift complete with either a personalized portfolio to hold appointments (written with a Cross Pen of course); and add in a leather Cross Pen holder for the person that travels or is on the go. The holder fits right into a carry on bag, suit pocket or purse and keeps their Cross Pen neatly tucked away until it is needed.

Cross Pens are constructed to be high quality, non-leaking and always deliver a clean line. This attention to detail in their design has made Cross Pens one of the most recognized names for fine writing instruments around the globe. An engraved pen is an outstanding gift for your groomsmen or bridesmaids. You can have the special date you all celebrated together engraved on the pen and give each of your wedding attendants a special pen as a memento of their participation in your special day.

If you’ve been searching for a good gift and you want to get a special someone a gift that they can use for years to come, consider a personalized Cross Pen that lets them know that they are special to you and they are often in your thoughts, even when they don’t see you face to face.

How To Fix Sputtering Marketing

Is your marketing generating a steady stream of sales leads?

If not, ask yourself this question: Do you have a marketing plan?

You may know what your business goals and objectives are. And you probably have a website and some advertising. But without a game plan, your marketing activities are reduced to a few unconnected activities that are unquestionably to produce the results you want.

A marketing plan helps you tie all your marketing activities together and keeps you focused so that you can create a roadmap that will lead you to your objectives.

And a simple, one-page marketing plan will take you a lot further than no marketing plan at all.

So what should your plan be based on? You can start with these basics:

1. Identify Your Marketing Goals

What specifically does your marketing need to achieve for your business to thrive? How many new leads do you need each week? What percentage of those leads do you need to convert to sales? What is your revenue target?

2. Create A Marketing Strategy

Take a look at your goals. Now what is your overall approach and position in relation to your goals and competition. My marketing strategy uses an educational approach. By providing people with useful information and ideas, I get an opportunity to demonstrate the value I provide and establish my credibility.

3. Set Up Your Marketing System

Create an action plan. Tie all your marketing activities together into a system that reflects your marketing strategy. The idea is to have everything working together as one.

4. Creation And Implementation Of Your Marketing Activities

Now that you have identified what your marketing activities will be, it's time to take each marketing activity and figure out who will create and implement it and when.

5. Fine Tune Your Marketing Tools

Your marketing activities require the use of one or more marketing tools. These include your website, your marketing messages and things like article marketing. To get your prospect's attention, you need to ensure your marketing tools are really ready to cut through all the marketing noise.

Creating a written plan may seem intimidating but as you can see, you should be able to hammer out the basics in a few hours.

Will a Domain Search Lead to Someone Else Stealing My Domain Name?

Over the years I have come across a few people who believe that if they search for domain names using any of the domain registrars on the internet there are people ready to steal their domain name ideas. This thinking believes that if you are going to search for a domain name for your new venture, you better be ready to register that domain name on the spot or risk having someone else see that you looked up the domain name and register it ahead of you…

So is this possible?

The short answer is no. Unfortunately though, it isn’t necessarily so simple. There are ways that someone could use to see what you are doing online and take action based on what you did. These methods would require at least one of three things. Either a keylogger that can track everything you type into your computer (usually delivered via a virus or spyware), a page that has been hacked to capture your details or a phishing scam where someone creates a web page that looks like a legitimate domain registrar but is in fact a cleverly devised page to capture your domain name ideas.

How likely are any of these options? The best protection from a keylogger is to have a recently updated anti-virus program. Hacked websites are a little harder to be able to detect. It is also much more rare. While it is possible for you to land on a domain registrars website that has been hacked, it is unlikely. A close cousin to a hacked website is running into a well designed phishing scam. I am not aware of any phishing scam centered around the registration of domain names. This doesn’t mean it can’t happen, but I’m not aware of any such scams.

So how can you protect yourself for scam artists?

Visit sites that you can trust. Look for websites that don’t look like they have been thrown together by a child. Make sure you are protecting your computer with a good anti-virus program. Don’t click on links found in emails to go to a website, instead, type in the web address directly to reduce the chance of being fooled.

I counsel you to do your domain name brainstorming searches in peace. Know that stealing domain names is uncommon. If a domain you have identified as available gets registered between the time you do an availability search and the time you try to register it, it very well may be chalked up to the fact that there are hundreds of thousands of people registering domains worldwide at any given time. If the domain name you looked at was an especially good one, chances are someone else would think so too.